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Elevate Your Brand with a Leading Digital Marketing Agency in Auckland

Expert Freelancing Web Solutions Tailored to Your Business Needs

Connect with top local freelancers for web development, graphic design, content writing, and more. Our platform offers skilled professionals across 500+ categories in New Zealand, ensuring quality results while supporting local talent.

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Why choose prototypes instead of mockups

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Why choose prototypes instead of mockups

When you are working as a professional Web Designer in Auckland, you need to explore all of your options. Finding the right fit for that effective design can be a challenge sometimes. Often backed up with significant communication with the client, designer and your team, the workflow should be pristine. But did you know that mockups aren’t the best possible solution for a good workflow?

Nowadays, designers are more into Photoshop or illustrator for creating website graphics. They use multiple layers and files, show different pages, screen sizes and so on. After repeated revisions and discussions with clients, designers are either activated or passed onto another developer who is unrelated to the project.

This way, a back and forth system is necessary. This is to give the stakeholders the liberty to ask for clarifications on your design details, to point out limitations of technicalities and to announce the time when they deviate from the original discussion of the design. Depending on how much the change is being incorporated, the client gets involved again and again. This may lead to a three-way push which becomes a frustrating scenario.

The ideal approach here is to replace the mockups with fully functional prototypes. Since we are talking about Web Design in Auckland, the prototype will be an actual interactive web portal. The idea can be a powerful tool as prototypes provide more than one can imagine.

Some of the advantages of shifting to prototypes include:

·         a prototype is closer to the final product, hence it provides a faster workflow  and the design can be approved nicely from design to final site

·         The prototype is in the same format and medium as the final product. Everything you create as a prototype will be live with HTML and CSS. This is very non-similar to Photoshop mockups

·         Prototypes are interactive and provide a visual appeal. When clients are rejecting the mockups, it’s often because they fail to understand the idea with static images. A prototype will help in this case

·         Prototypes are great when you are trying to implement responsiveness in the project. The prototypes can be opened on various devices. They can be shown or tested to clients without assumptions. They are made in real-world sensible environments.

·         All of the prototypes are engaging to a large extent. A client finds them more interesting and realizes that you have quite a bit of effort being put in. You can add various interesting animations and User interface elements. You can enhance the design as per your wish.

·         Prototypes are much closer to the real product. When your client sees the real product, he gets the hang of how the website will appear. It also helps him understand the project and work done in a short amount of time.

·         It’s easier for the clients to do corrections or point out revisions in the prototype. Same way, it’s easier for the designer to understand the alterations to be done in the project using visuals.