The phrase “responsive design” is frequently used in our sector, but a surprising number of websites in New Zealand do not adhere to this international standard. ” Web Designer Wellington,’ coined in 2010 by designer Ethan Marcotte, refers to a collection of principles that allow a single adaptable web design to service several different screen sizes.

In a country where over 70% of consumers view websites via a portable device such as a cell phone or tablet, it’s concerning that more businesses aren’t ensuring their sites appear fantastic on smaller displays.

While almost every website is visible on a mobile device, usability might suffer significantly. For example, when users lack the precision of a mouse cursor, buttons, links, and interfaces must accommodate more awkward finger touches.

Text readability can suffer as well if a website does not adjust to a smaller screen, and an effective responsive design will employ a typeface that works with less real estate.

The design of a responsive website varies based on the demands of the customer. However, Somar applies a few important design concepts to every project:

• Before we begin wireframing, we want to understand your site’s most critical messages, what types of material will be used to deliver them, and how each piece will be prioritized. This allows you to engage with your target audience more effectively and efficiently.

• We create fluid, adaptable layouts: In contrast to print design, there are no fixed canvas or page sizes in digital. Websites must expand or condense to accommodate any screen, from a 42″ television to a 5″ phone, so we draw things out using percentages and ratios rather than set proportions.

• When the layout breaks, we develop features that intelligently adapt: Sidebars or menus, for example, might be shifted to the top or bottom of a page so that consumers view the most important content first.
  

 
We also take into account how mobile consumers explore web pages. People on the go frequently demand different information at a faster rate than those sitting at a desk. For example, contact information is a frequently requested smartphone function. Some will examine user behaviour and alter the site’s structure accordingly. For More Information Visit Here: Web Designer Wellington

Finally, to emphasize the need for proper responsive design, Google has declared that websites that are not completely responsive will be ranked worse in search results than those that are. This implies that anyone who wishes to be found through Google keyword searches should make certain that their web presence is totally responsive.