Influencer marketing is simply a process in which you join hands with a potential influencer to increase the value of your brand, service or business. As the phenomenon becomes more popular, people see influencer marketing as a potential chance to grow business. But with many new things emerging out of the process, several mistakes are being recognized too by a Design Agency in Auckland. This leads to our first strategy of creating a good influencer relationship.
Your users and consumers have had the taste of every marketing strategy companies follow in the last decade. If your influencer is making things up, the skit is easily recognizable. An influencer showing off the product just because he got a good paycheck is like a top-level marketing crime these days. Such influencers rave about a product and you never see them use it or mention the product in real life. When you want to associate an influencer with your company, make sure that he is impressed by the product. He should have used the product himself and should have had the courage to promote it to others. This also fosters long term relationships and helps people understand that the influencer uses and loves the product you are going to buy.
The next strategy is to learn to create a real relationship. When you are getting associated with an influencer, you are not hiring him. You are merely creating a sound relationship whose roots depend on your communication. Instead of sending emails, it’s always better to meet in person or at least have a good talk on the phone now and then. You can strengthen the bond by asking questions and listening to the experiences shared by the personality. You can discuss audience demographics and past case studies.Keep note that when working on Web Design in Auckland, influencers can always ask questions from you as well. This is a good sign as now you know they are interested in your product. They can ask about their ideal customers, brand USPs, the history of the company and so on. They will also love to learn about your audience and make sure that the information is aligned with the motive of the entire marketing step.
The third and last strategy is to give influencers the power to work on the content. Making him just a puppet of your marketing scenario won’t work at all. Yes, you know your audience, but involving the lead guy in the story always makes a difference. Who knows he might have the best creative idea you are looking for. An influencer is representing your product. Let him do his thing and you can give him some control which also ensures that you get the highest level of ROI from the campaign.
On top of it, influencers know what links their audience to them. You can work collaboratively with him while deciding the terms of content and themes of the marketing strategy. This will also keep the influencer excited and your audience satisfied presenting a win-win for you.
