When you visit a website, you tend to look at it for just a few seconds. Stats say that maximum users take a peek at a website for not more than 5 seconds. If we look at the other aspect of it, the website designers have only 5 seconds to make a user stay on that page. It’s a do-or-die situation for companies offering Website Design in Auckland.
Well, things might look difficult but if you know the right tactics to make things work, you can make this happen. You can attract customers in just a few seconds. There are plenty of strategies to explore if you want to achieve this. And in this article, we shall talk about one of the most popular strategies called CRO, or consumer rare optimization.
So what is CRO?
It is basically a process through which you make use of good content to alter or drive the behavior of a user of a website. It is the art of making content look genuine while helping the user take action which often results either in calling to action or a sales or hiring or services. This process does take a lot of time and effort but is really worth it.
How to start CRO
CRO is not a simple procedure that can be visualized or curated by a single person. As one can think, the content optimized as per the CRO has to be also in line with the design. What if you ask a user to call the company but there is no call or contact button near that line. To start CRO you need to first create content and then develop good coordination with the website designer making the content in symmetry with the design.
Does it take time?
CRO might take time depending on the length of the page or the scale of the project. However, people also finish writing CRO-optimized content in just one day. Above all, it is true that when you get used to it, you will do it easily. But given the fact that it needs to be coordinated with other skilled people, it may take more time than you usually expect.
Are the results worth it?
CRO definitely shows good results. When a page or a website is CRO optimized, you will surely see an increase in sales. The users will start getting turned into potential customers. There will be more leads and traffic towards your website. You will also experience less bounce rate. Reviews might flood as you attract more users.
Should you go for it?
One should look for CRO as the main part of Auckland Web Design. It might take time, but the results are really rewarding. Also, a CRO website is a well-optimized website that has everything in line with the purpose of the business- be it the design and the content.
