When you open a website, you are greeted by the website’s landing page. That is the page that often tells you whether the website is good or not. You judge the website, the brand, the company, or the online store’s quality from its landing page. The notion ‘first impression is the last impression’ works perfectly here. Needless to say, the landing page is an important part of the work done by the Web Designer in Auckland.
As a designer, you need to invest extra effort and time into a landing page. The landing page is like the gateway to a website. So what goes into developing a good landing page?
The design
You need to first decide the design of the website. The design can be static, have effects, or can include multiple parts. Nowadays, simplicity is the main factor in a successful website design. Hence, you can go as per the latest trend or as per the requirements of the client. Usually, a single-page website landing page delivers the best option as it shows everything in one place and users find it very easy to use and navigate.
Good graphics
Good logos, graphics, banners and visuals are a part of the service provided by Web Designer Auckland. He should be using all those on the landing page. After all, it’s the first look at the website and it cannot be bad. The designers can take the help of the team members who can deliver good graphics or logos or anything that represents the website in the best manner.
SEO orientation
Marketing stays as one of the most important parts of a successful website. This means that the landing page has to come on top of the results and should be noticed by maximum users worldwide. The simple answer is-Search Engine optimization. This is the new buzz and one cannot ignore the importance of SEO. The landing page, above all other pages, should be optimized with the best SEO techniques. These include website linking, page linking, link building, and so on.
Content optimization
A good design is nothing without good content. A landing page that says as little as possible and provides crisp yet informative content. The most important part is the optimization of the content. The content should be in synchronization with the design and the layout of the website. When this happens, the landing page design is almost complete and will be no short of a masterpiece.
Easy navigation
A good landing page is easy to navigate. Having said that, it is evident that successful navigation pages have easy-to-use interfaces and users enjoy the websites. This includes a selection of buttons, ad-ins, plugins and other extensions. Too laggy or a page that takes too much time to lead is a recipe for disaster. It doesn’t take too much time for a user to navigate away from such landing pages. Hence, navigation should be an important factor.
