There have been of debate about whether one should be writing content keeping users in mind or it should be written to serve bots. The answer is simple. You have to make both users and bots happy with your content.
There is tons of information available on internet about how to write keyword rich content and how to make sure that Google ranks our article on top of other results. Keep in mind writing highly optimized content is not as hard as a lot of people have made it.
You just have to keep a few things in mind, and you will surely end up composing a masterpiece that will not only please Google Bots but also your users.
5 Simple SEO Tips for Beginners
Below are 5 of the most important tips you should apply while writing content:
1: Using Your Primary Keyword
Always use your main keyword within the title of your article. It is better to use long tail keywords for your article title, as they are easy to rank and bring you highest quality, and laser targeted traffic.
As having your main keyword within your title will ensure that only those visitors click your link in Serps that are really interested in product or service that you are offering.
2: How Should You Use 2nd Tier (LSI – Latent Semantic Indexing) Keywords?
Many writers make this mistake. They write one article for targeting one keyword only, and thus the whole article is stuffed with the keywords in it. But in order to make it look natural to Google, you must insure that your article contains other relevant keywords as well.
This will make your article more visible on SERPs and will eventually bring you more traffic. e.g. if your primary keyword is “fat loss” you should not keep repeating this keyword again and again in the article. But you should be using LSI (Latent Semantic Indexing) keywords like “weight loss“, “burn fat“, “fat reduction” to make it look natural and non-spammy in the eyes of Google.
3: Is Your Content Informative Enough?
Make sure that the content you compose has something, updated and informative for your visitors. Nobody likes outdated and non-trustworthy content. So be responsible while posting content online, as your writing style and your grasp on topic will play a major role in improving your bounce rate, which is what Google thinks as an indicator of the quality of content.
4: Use Bulleted Points To Make Clear To Users
Always be clear to points. Make sure to add bulleted information. It has been proved that, Google loves bulleted content with important SEO keywords. Also the bulleted content looks very enjoyable while reading for users and visitors?
5: Remember That, SEO is Dynamic, and Always Changing
Keeping in your mind that, SEO procedure you are trying right now and previously tried ones are about to change in next couple of months. The old SEO strategies you tried 6 months ago to might not henlp you today as they used to. SEO procedures are always changing; you may need to provide updates to your blog on weekly basis.
Also, you should take a note that, it’s not the best idea to apply huge amounts of changes to your website every day, but checking and updates once a week is advisable.
By applying these 5 simple tips you can for sure make your every post count. Your each post will surely be getting organic traffic from Google as well as other search engines. With a digital marketing background in advertising production agencies, Freelancing Web specializes in technical SEO, an digital marketing agency auckland in New Zealand that delivers campaigns across web design, paid media, SEO, content & social.
